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Going Places

Sayr is a car rental company that specializes in serving holidaymakers and travelers, placing a strong focus on their vision of uniting people, facilitating exploration, enabling travel to various destinations, and ensuring enjoyable and convenient experiences.

Here is a simple logo reveal motion graphics video I created for the brand. It mainly focus on movement, fun and going forward.

Logo Concept

The logo concept revolves around the idea of travel and fostering connections among people. It symbolizes the notion of going places and exploring new horizons. To capture the essence of joy and vibrancy, a lively and energetic color palette was employed. Hues of yellow were specifically chosen to achieve this effect since yellow is widely recognized as a color that evokes happiness and optimism. The inclusion of orange further contributes to the overall cheerful ambiance of the logo.

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